TBS Brand
What is The Benjamin School Brand?
A brand is more than clever words or a new look. It’s not about telling people what they want to hear or presenting an image that you think will attract attention. A brand is the clear, consistent, honest expression of an institution.
This website is a presentation of the brand of The Benjamin School and a resource for sharing it. It includes the visual elements of our brand (fonts, templates, images, logos) as well as the messaging and language surrounding the rhetorical side of the brand.
Brand Essence
Brand essence is the “heart” of The Benjamin School brand. It briefly sums up the single, compelling attribute differentiating TBS from all other schools. Our brand essence – Boundless Horizons – represents how The Benjamin School challenges each student individually with a broad range of opportunities to learn, explore and grow.
Main Address & Lower/Middle School
11000 Ellison Wilson RoadNorth Palm Beach, FL 33408
Ph: 561.626.3747
A premier PK3 - Grade 12 independent, coeducational day school with campuses in North Palm Beach and Palm Beach Gardens. Since 1960, The Benjamin School has provided a challenging college preparatory education to a diverse student body in a structured, nurturing community environment.